We're Looking Forward to Meeting You!


If you want to look better, feel better and keep your smile healthy for a lifetime, we are looking forward to meeting you!

Our practice is designed around your comfort, your care, and your health.

Call or click this button to make your appointment.

Patient Information Form

Medical History Form

Dental History Form

Notice of HIPAA

There are some important things you should know before your first visit. The most important is that your health and comfort are our top priority. Everything we do is planned with that in mind.

Our space is relaxing and quiet, and our reception area is not crowded with people. Your appointment time is reserved exclusively for you, and you will be seen on time for your appointment. (You don’t like it when doctors make you wait? Neither do we!)

Also very important: We’re not in a hurry. We allow enough time to listen to your priorities and your concerns. You will be able to fully discuss your care plan with Dr. Rubinstein, and your appointment is only over when all your questions have been answered to your satisfaction.

We’re available if you have an emergency. If you call us with a serious problem we can usually see you quickly, usually the same day.

When our patients meet to speak with the doctor regarding a question or concern about your health, that’s no problem. Dr. Rubinstein is always available by phone, or virtually through our TeleHealth platform.

CLICK here to make an appointment!


Payment for your care is due at the time of service. We are always happy to discuss the financial aspects of your care, including options that may reduce the cost. Please speak to us prior to your appointment if you have concerns about paying for your treatment, so we can find the solution that works best for you.
We accept several different payment methods, including cash, personal checks, and most major credit cards.

If your needs include lengthy or complex treatment, you may wish to spread the payments over a longer period of time. In cases such as this we partner with CareCredit, a company that provides flexible monthly payment plans, some of which are interest free. You can click the link or scan the QR code if you would like to explore this option

For Our Patients with Dental Insurance

Mitchell Rubinstein D.M.D. is an out-of-network doctor, so he is able to offer all of his patients the same high level of professional care. The treatment we provide cannot be restricted or controlled by your insurance plan, and we charge the same usual and customary fees for all our patients. We do not treatment plan or charge differently based on your insurance coverage. Your health, your needs, and your priorities are the only factors we take into consideration when planning your care.

The majority of our patients have some sort of dental insurance or coverage, and we want to see that you get the maximum possible reimbursement. We will supply you with the required forms and documentation to submit to your insurance company for reimbursement. We will also help you interpret the often arcane and inscrutable language insurance companies often use in their communications. If needed, we can also request a predetermination of benefits from your insurance company to let you know what your insurance reimbursement/estimate will be before care is initiated.

So….“Does my insurance cover this?”

It is also very important to understand that dental insurance benefits do not work in the same way as medical insurance or other types of insurance. They are more like a “coupon” that reimburses you some percentage of the normal costs of dental care. There is almost always a significant portion of the cost that is not reimbursed, for almost every procedure. These “patient portion” amounts have increased in recent years, as most dental plans have decreased coverage amounts.

All dental plans have deductibles and coverage exclusions. At one time these deductibles only applied to complex, expensive treatment. In recent years however, many carriers have begun to require deductibles for all phases of care, including examinations and preventive treatment.

Dental Coverage is not all the same

The quality of dental coverage is primarily dependent on the specific plan purchased by your employer. The higher the premium your employer pays, the larger your dental insurance benefit amount will be.

The letters UCR on insurance paperwork stands for Usual, Customary, and Reasonable fee. It is an arbitrary number determined solely by the insurance plan selected and premium paid by your employer. The number has no relationship to the actual fees. The higher the quality of the plan (i.e., the higher the premium), the higher the UCR will be. The term “usual, customary and reasonable” implies a similarity to typical dental fees in your area. Unfortunately, this is not the case. Your insurance company will never tell you how they actually calculate their “UCR” but it is always lower than the “real” costs.

The biggest single limitation in your dental coverage is most likely your annual maximum. Your dental insurance (unlike your Medical insurance) always has a yearly maximum coverage amount. This amount is the MOST your insurance carrier will pay towards your care during a particular year, regardless of your needs. When this amount is reached, you will receive no further dental benefits until the following year. Unlike the premiums and copayments which increase yearly, most dental insurers have not increased annual maximums for several decades. In some cases, they have actually decreased them.

We encourage you to speak to the human resources professionals in your company about these things. Try to make sure they're aware of these insurance company practices, and advocate for appropriate, reasonable, and equitable dental coverage

We finance through Care Credit, ask us how

Emergency Dentist in New York

CareCredit makes it easy for you to get the treatment you need. Find out right away if you've been approved for the CareCredit healthcare credit card.

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